Yesterday our latest shipment arrived from our partner factory in China. It's always a satisfying feeling watching the entire chain from planning the manufacturing process to -> the actual manufacturing runs of LED modules and rotationally moulded plastic cases that combine together to create the unique and stunning LED furniture range to -> the final stages of assembly and quality control to -> the packaging of each unit to -> the loading of a container at the factory door to -> the shipping process from factory door to the local port in China to the Auckland port to -> loaded onto the back of a truck at Auckland Port and slowly driven through the early morning Auckland rush hour to our warehouse where -> the container is unloaded and stored.
The front desk at our partner factory in Shenzhen, China.
A container arriving at our warehouse in Auckland, New Zealand. Pretty skilled driver to reverse down that narrow driveway!
The best part is knowing we have replenished our stocks of our most popular selling styles and designs of LED lights in New Zealand!
Originally when identifying our target audience for Larala Lights we pictured modern hospitality settings looking to add ambient light as well as a unique look to their space; we pictured upmarket homes who wanted to make their backyard areas standout when they had friends over for dinner on Saturday evening; we pictured light lovers who were captivated by the beautiful colours created by the RGB LED lights present in the Larala light range. What we hadn't really considered was children. Fortunately through the numerous trade shows, exhibitions and home & garden shows we've done over the past few years which allows us to interact directly with people face to face we have a clearer understanding of how children react to our colour changing light designs. AND they absolutely love them!
Time and time again I watch the eyes of children of all ages settle on our lighting displays and they are just captivated! They see a display of numerous different shapes glowing in a brilliant and vibrant red, then at the tap of a button on the remote control they all change to green and it's like WOW! Forget the technical terms, or the eco-friendly aspect of LED lights, or the designer style. It's the simple shapes and magical colour changing abilities which draws in the young. Just wait until they get their hands on the remote and then the fun really begins. It's awesome to see a young child practicing their colours as they control 10, 20, 30 different lights change colour at their command. Green! Red! Pink! Orange! Blue! They shout.
One of the best aspects of LED lights is that they don't emit heat; so they're not hot to touch. This makes it perfectly safe for a child to be around one of our Larala Lights Eggs or Tear Drops. Also because of the strengthened PE plastic the outer material is made of it makes the lights very durable. If one accidentally drops it or knocks it off a table top or bedside table then the light isn't going to shatter into a thousand pieces. Also because our LED night lights and LED furniture range are all rechargeable and cordless it means they don't actually have to be plugged into the power when in use. This takes away fears of live wires and electrocution.
And that is what we have discovered. That Larala Lights make for great children's night lights and cool presents for kids too. We've had real life comments like:
"We bought one for our outdoor table but our kids stole it and use it in their room every night!"
"...were able to wow our friends and family at Christmas and New Year. Also I thought I'd let you know I also just took them camping to a DOC camp. They were fantastic, not only for effects, but for illuminating my son's tent enough so he could read. The charge lasted really well, I didn't need to re charge them."
Kids really love the shape of the LED Egg light. Click here to get yours today.
Today the opportunities to create online businesses are numerous. Many people can sit at the comfort of their desk and import products online through the array of b2b platforms that exist. With large ecommerce platforms like Amazon, Ebay and here in NZ TradeMe it makes it even easier for importers to sell their products. Some people don't even purchase their products themselves but use a concept known as 'drop shipping' - where once a customer has purchased a product the product is shipped directly from the factory to the customer. Other online sellers will go the extra step and create a little website for themselves to make them look a little more authentic and genuine. This means there are thousands of products out there that look exactly the same and how is the consumer to choose between them? Especially online where the consumer is unable to touch and feel the product it becomes increasingly difficult. In more traditional retail spaces the modern day consumer understands the difference between a $5.00 white t shirt from some seller on TradeMe and a $50.00 white t shirt from say Country Road. The consumer knows that the cheaper shirt is going to be made of cheaper material and not feel as nice as the more expensive one, also the quality isn't going to be as good so after a few washes it begins to loose it's shape; the consumer also knows they are more likely to get great help if they have an issue with the $50 t shirt.
Here at Larala Lights we've noticed the same thing has start to happen. We're starting to get the odd enquiry from New Zealand based customers who have purchased a cheap no branded product from Trade Me, an online store or even a physical shop and they lose the charger, the battery dies or the whole light stops working after a short while. They are then stuck with no one to resolve their issues. Just last week we had someone with 2 x mini lamps and a large LED Flower Pot (which combined would have been worth at least $700) contact us for help. Unfortunately they had lost the chargers and had never had remotes for them in the first place. We were able to help them immediately with a charger we had from our range that thankfully fitted their Mini Lamps. The large LED Flower Pot which is 80cm tall and 77cm in diameter at the top was a bit trickier as it never came with a remote and it was a unique charging system. However we were able to replace the entire LED light base with a Larala Lights LED base. This then allowed the customer to be able to charge the LED Flower Pot as well as control it by a remote. Without the help of Larala it is likely the LED illuminated Flower Pot would have remained unlit.
This is why it is important for consumers to ensure they are purchasing from a reputable supplier. If you're buying a product from a retailer and it has no brand or labelling on it make sure you enquire with the retailer what will happen if there is a problem say 6 months down the line. If you're buying from the internet make sure you find out what their return policies and guarantees are. If a product costs you $20 less but breaks in the first month after the warranty ends, and another product could have cost you $20 more and last three times as long then obviously it's a far better decision to pay $20 more in the first place.
A few people have been messaging us regarding the 2 x Tear Drop give away as shown in the Habitat by Resene magazine. This competition is being run by them so please enter on their website at http://www.habitatbyresene.co.nz/win/
Larala Lights is exhibiting at the upcoming North Shore Home & Garden Show this March 10th - 12th at the North Shore Events Centre, Auckland.
It should be a good show with lots of interesting seminars being run and exhibitors on display.
We have some free tickets to give away so get in touch with us if you are interested.
From the 13th - 15th of November we will be at the Auckland Better Home and Living Show held at the North Shore Events Centre. The Show runs for 3 days from 10am - 5pm each day. Come down and check out what is to be an awesome show. We will be having great specials and it's a perfect time to get some gifts for Christmas!
Click here for more information about the show.
Here is a list of the first 10 retailers outside of Auckland stocking Larala Lights: